"The men's NCAA college basketball tournament starts next week."

"In a twist on the familiar March Madness bracket, a mortgage company and a world-famous investor are offering a billion dollars to anyone who picks the winner of all 63 games in the NCAA college basketball tournament."

"It's a contest, and it may also be the perfect publicity stunt."

"Let's introduce the players. There's Quicken Loans, the mortgage company that's sponsoring the contest. And there's investor Warren Buffett — he's the insurance man here, willing to pay out the $1 billion if someone wins."

"Then there's Yahoo — you need one of its accounts to enter. Finally, there's as many as 15 million people who are expected to sign up to play.'