Indonesia Wakes Up And Smells Its Own Coffee — Then Drinks It
"The Indonesian island of Java has long been synonymous with coffee. But it's only
in the past decade or so that Indonesians have begun to wake up and smell the coffee — their own, that is."
"Big changes are brewing in the country's coffee industry, as demand from a rising middle class fuels entrepreneurship and connoisseurship."
"The trend is clear at places like the Anomali Coffee shop in South Jakarta. It roasts its coffee just inside the entrance on the ground floor."
"If you walk into the roasting room at just the right moment, as the heat caramelizes the sugars in the coffee beans, it smells like someone is baking cookies."