The Swaying Power Of Scented Spaces Isn't Always Right Under Our Nose
"There's a new smell tingling tourists' noses in the Big Apple, far above the trash bag-
lined sidewalks — and this scent is by design."
"Atop One World Trade Center, New York City's tallest building, a fragrance carrying hints of citrus, beech trees and red maples wafts through the glass-enclosed observatory deck."
"When the observatory commissioned the custom scent to diffuse through the floor's HVAC system, Managing Director Keith Douglas told the New York Times that he wanted it to elicit a 'positive thought,' and offer a "a subtle complement to the experience" of visiting the space."
But not everyone is keen on the scent. One tourist described the smell as "sickly," according to the Times, which first documented the new aromatic experience in lower Manhattan.
It's a marketing strategy businesses are increasingly deploying to lure customers into stores and entice them to stay longer. The smell of cinnamon fills Yankee Candle stores, Subway pumps a doughy bread scent through its vents. International Flavors & Fragrances, the same company that developed clothing chain Abercrombie & Fitch's notoriously pungent "Fierce" cologne, known to linger on clothes long after their purchase, designed One World's scent.