Any strategy that involves crossing a valley — accepting short-term losses
to reach a higher hill in the distance — will soon be brought to a halt by the demands of a system that celebrates short-term gains and tolerates stagnation, but condemns anything else as failure. In short, a world where big stuff can never get done.
The corporations have already planted their own bombs. All we have to do is light the fuses.
The science fiction approach doesn't mean it's always about the future; it's an awareness that this is different.
“Sangamon’s Principle,” I said. “The simpler the molecule, the better the drug. So the best drug is oxygen. Only two atoms. The second-best, nitrous oxide—a mere three atoms. The third-best, ethanol—nine. Past that, you’re talking lots of atoms.”
“So?”
“Atoms are like people. Get lots of them together, never know what they’ll do.”
Everything that has occurred in Silicon Valley in the last couple of decades also occurred in the 1850s. Anyone who thinks that wild-ass high tech venture capitalism is a late-20th-century California phenomenon needs to read about the maniacs who built the first transatlantic cable projects. The only things that have changed since then are that the stakes have gotten smaller, the process more bureaucratized, and the personalities less interesting.
It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels?