How Creativity Works: Its All In Your Imagination

"What makes people creative? What gives some of us the ability to create work that captivates the eyes, minds and hearts of others? Jonah Lehrer, a writer specializing in neuroscience, addresses that question in his new book, Imagine: How Creativity Works."

"Lehrer defines creativity broadly, considering everything from the invention of masking tape to breakthroughs in mathematics; from memorable ad campaigns to Shakespearean tragedies. He finds that the conditions that favor creativity — our brains, our times, our buildings, our cities — are equally broad."

"Lehrer joins NPR's Robert Siegel to talk about the creative process — where great ideas come from, how to foster them, and what to do when you inevitably get stuck."