How South Korea Uses Kimchi To Connect To The World — And Beyond
"Everybody eats, which is what makes food a perfect choice to resolve conflicts and foster connections among nations. The concept is called "gastrodiplomacy," and South Korea is one of its strongest champions."
"The country is one of the world's best at branding itself through food, using its cuisine as a kind of "soft power" to help spread South Korea's influence. And even as the government supports its citizens in opening Korean restaurants around the world, it pays special attention to promoting that most ubiquitous of Korean foods: kimchi."
"'The Korean government studied a kind of diplomacy using Korean culture, music and especially Korean food,' says Byung Hong Park, who is in charge of agriculture, food and rural affairs at the Korean Embassy in Washington, D.C."
"'Kimchi is like air in Korea,' says Hyunjoo Albrecht, a San Francisco-based chef who grew up near the Korean Demilitarized Zone (DMZ), the strip of land that serves as the border between North Korea and South Korea. 'It always has to be in the refrigerator in every house, a big batch.'"
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