After The Amazon Deal: What Will Shopping At Whole Foods Feel Like?

"When the news broke that Amazon had agreed to buy Whole Foods for $13.7 billion, the retail food sector went a little bananas."

"The stock prices of large food retail chains, such as Costco, tumbled a bit."

"And this headline from Business Insider helps explain it: Amazon is acquiring Whole Foods — and Walmart, Target, and Kroger should be terrified."

"The message is this: The brick-and-mortar retail business that pioneered organic, fresh food and the country's dominant e-commerce company make a powerful combination."

"Whole Foods was quick to point out, in a statement, that its stores will continue to operate under the Whole Foods Market brand, that its headquarters will remain in Austin, Texas, and that John Mackey will stay on as CEO."

"Nonetheless, a lot is about to change. We spoke to food analyst David Portalatin of the NPD Group, a market research company."