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Behind The Genius Of Guinness, Ireland's Most Popular Tourist Attraction

"When it comes to tourism, Ireland punches well above its weight."

"Last year, the tourists who visited the island outnumbered residents by about 3 million. They went to see the Cliffs of Moher, Blarney Castle and the Ring of Kerry, the 111-mile scenic circular route in the southwest. But the biggest attraction was the Guinness Storehouse in Dublin."

"One of the first things you notice when you walk into the storehouse is a waterfall bathed in blue light — a symbol of the water from the nearby Wicklow Mountains that Guinness uses to brew its stout."

"The storehouse is a cross between a museum and an interactive marketing campaign."

"Upstairs, ingredients are vaporized so that visitors can smell individual flavors."

"Colm O'Connor, a beer specialist, explains some of the aromas: 'This is hops. I'm getting slightly grassy notes. Floral, it would definitely remind you of the garden. In terms of flavor, it's going to give a bitterness.'"

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